WINES OF CHILE LAUNCHES TRADE-SPECIFIC WEBSITE

Wines of Chile USA  has launched a new website dedicated specifically to the needs of the trade.    includes a comprehensive and detailed suite of information including staff training and educational materials in print, PowerPoint and video formats, a searchable database of wine ratings, access to a large gallery of downloadable photos by award winning photographer Matt Wilson, and more.

“This site is a complement to the international site www.WinesOfChile.org. The U.S. trade—meaning on and off premise operators, sommeliers, educators, wholesalers and importers– have a very particular set of information needs that we’ve designed this site to meet,”  said Lori Tieszen, Executive Director of Wines of Chile USA.  “As an example, we’ve posted detailed reports and training materials such as iWineReview’s reports on Chile and Pinot Noir, a study guide for Chile published by the Guild of Sommeliers, and an educational presentation developed by Wines of Chile and Snooth.com.”

Also included on the site are lists and links to the new Certified Sustainable Wines of Chile wineries and an offer for free large scale wine country reference maps along with feeds from Twitter (http://www.twitter.com/drinkchile <http://twitter.com/drinkchile> ) and a link to the Wines of Chile Facebook page <http://www.facebook.com/WinesOfChile>  (http://www.facebook.com/winesofchile.)

“We’ll continue to add content and functionality to the trade site based on feedback we get from our trade partners and site traffic analytics as time goes on,” Tieszen concluded.

About Wines of Chile

Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, and New York, as well as representatives in Canada, Ireland, and Denmark. WOC also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile’s 92 member wineries belong to Vinos de Chile and represent 92% of Chile’s bottled wine exports. For more information please visit http://www.WinesofChile.org