Wine and Spirits Brokerage Redefines Incubating Brands

Since their inception in March of 2022, Sucellus, a “brokerage+” firm has grown in the critical Brand Incubation role achieving more than 100,000 cases in annual sales across the U.S. Sucellus recently added key industry executives and several new high-profile clients leading to their substantial growth. Offering a unique hybrid business model Sucellus leads a new trend in brokerage services. Redefining the Brokerage category Sucellus’s industry experts on staff support full-service sales, marketing, pricing, programming, logistics, financial planning to maximize success for established brands as well as newly launched and incubating brands.

Growth: From its opening in 2022, Sucellus is now a considerable player in the wine & spirits business covering 16 major markets and has a full sales force supported by four Senior Regional Directors each with 30+ years in key industry roles allowing the business to expertly manage the intricacies of the three-tier American marketplace.
Currently Sucellus covers more than 70% of the U.S. wine & spirits state business with their fulltime sales employees.

“There has been a gap in the marketplace with small to mid-sized wine and spirits companies struggling for market share. We are capitalizing on a white space in the U.S. market where there is an opportunity to leverage Sucellus’s critical relationships and experienced senior staff to offer the best possible single-stop commercial partner. We offer strategy, logistics, financial, marketing and sales solutions for our client partners to win in the American market” said
Cowell, CEO and Founder of Sucellus.

Staff: Sucellus offers a comprehensive partnership that with the addition of key senior management, Sucellus leverages critical relationships and experience to rapidly grow sales on incubating brands.

Recent additions include Fran Baker, Central Region and National Account Director. Baker states, “With my extensive background with SGWS and several suppliers, I am excited to add value to the rapidly growing organization and a strong portfolio of brands where I can add my significant experience and leverage my proven successes.”

Baker joins the existing Region Director team of:
• Northeast Region Director Anne Marie Harrison who started in January with extensive experience at Franciscan, Kobrand, Palm Bay and Vintage Wine Estates
• West Region Director Rob Maloney who started in March after many years as the West Region VP for Trinchero before most recently working as West Region Manager for NEFT Vodka
• Southeast Director Dank Garrison who started in August with most of his career as a Sales Manager at SGWS Florida before his most recent role as Southeast Director for Iron Smoke Distillery About Sucellus LLC Sucellus (Suh-SELL-us) operates as the U.S. sales and commercial arm for unique wine and spirits brands, building sales strategy and providing experienced commercial execution.

Cowell’s diverse background including sales, marketing, pricing, finance, operations and strategy most recently serving as EVP/General Manager of the Mid-Atlantic Region at Southern Glazer’s Wine and Spirits (SGWS) and as President of Legend Spirits.