QSR or quick-serve restaurants are here to stay. Love them or hate them, fast food is “where it’s at”. This segment of the foodservice industry is growing more rapidly than any other area with sales forecasted near $145 billion this year. And this comes at a time in our society where watching what you eat and counting calories is a daily occurrence for most of us.
As a restaurant management recruiter, I have seen the interest in QSR candidates explode throughout the nation. Never has there been this kind of job need in the country for such a specialized group of individuals. Although it may not be a sexy profession to most, it is, in fact, a precious commodity. The truth is that QSR have been around since 1912 and because we are predominantly lazy in our “Americanized” lives, it will only grow bigger and bigger.
Sure we could eat healthier if we prepared meals ourselves, but the monopolies that control our produce and meat industries make it very unfeasible for the average family to eat healthy ALL of the time. They encourage us to inflate our waistlines and increase our fat intake because of the price factor. While inflation goes up and the prices of our purchases increase, the majority of people find their salaries lagging. I remember as a child in the 1980’s when inflationary pay raises were standard. These weren’t performance reviews and everyone got what was called “the cost of living” raise. Those were the great times and I don’t think we will ever see a compassionate corporate America like that ever again. So because of the price point at most QSR, we continue to frequent them and show no signs of slowing down. We simply can’t afford to eliminate them from our lives, even if we wanted.
