Reed Exhibitions Companies, producers of the Western Foodservice & Hospitality Expo, today announced the education program for the 2012 Ferdinand Metz Foodservice Forum. The Forum offers over 40 sessions tailored to the needs of food service operators.
Thousands of industry leaders will gather at these sessions, offered at no charge, to profit from real applicable business lessons, the latest information on trends and best practices in the market. This year’s emphasis on trends will include sessions on social media, catering, healthy/green, beverages, legal, top business management, networking, staffing and hospitality.
New to the expo this year is the Fast Track Education Program, a 4-hour session by David Scott Peters on Tuesday, August 14 from 10:00am to 2:00pm. Peters will present on the principles of using systems to cut and control food and liquor costs, creating a menu that dazzles, delights and goes “ka-ching,” the insider secret that transforms “paper profits” into cold, hard cash and how to stop the fatal cycle of poor management. This 4-hour intensive workshop is offered at only $149, and includes an exhibit hall pass for an industry guest at no charge.



