W San Francisco Appoints Gabriele Originario as Director of Beverage & Food Seasoned hospitality leader to oversee exceptional food and beverage concepts, including signature TRACE Restaurant

W San Francisco is pleased to announce the appointment of Gabriele Originario as Director of Beverage & Food. With nearly 20 years of experience in the hospitality industry, Originario will oversee operations for W San Francisco’s acclaimed beverage and food program, including the hotel’s signature TRACE restaurant, dedicated to socially responsible food created from locally sourced and sustainable ingredients, Upstairs Bar & Lounge, a dynamic lounge fuses signature cocktails with vibrant design, and The Living Room Bar, a chic hangout that couples craft cocktails with dynamic décor and electric beats spun by a live DJ.

“We are incredibly fortunate to welcome Gabriele Originario to our W San Francisco family,” said Roger Huldi, general manager of the W San Francisco. “Our thoughtful and distinctive beverage and food offerings are designed to inspire the senses and create unforgettable memories. Gabriele’s remarkable industry experience and passion will further enhance our guest’s experience.”

Over the years, Originario has worked with renowned chefs and sommeliers, including Thomas Keller, Larry Stone, Gaston Acurio and Hubert Keller, providing an invaluable and inspiring foundation for his career. Prior to joining W San Francisco, Originario held the title of director of operations at Emporio Rulli’s, a beloved artisan bakery in downtown San Francisco and general manager of La Mar, where he developed, implemented and maintained exceptional customer service standards. Originally from Rome, Italy, Originario made his way to the U.S. bringing along a passion for wine, shoes and fitness.

Originario will help lead the vision for a series of exciting programming this summer, including a “No Beef” month-long promotion at Trace and a summer beer series.

To learn more or make a reservation at W San Francisco, visit www.wsanfrancisco.com.

About W San Francisco

W San Francisco is an electric urban oasis in the heart of San Francisco’s SoMa district. With more than 400 guest rooms including 9 suites, the hotel’s chic and contemporary design offers a hip, stylish retreat downtown. Property features include The Living Room, a perfect gathering spot for cocktails or an energizing place to work, FIT, the hotel’s state-of-the-art fitness center, TRACE, the hotel’s signature restaurant, and seven state-of-the-art meeting room and banquet spaces including the award-winning SOCIAL terrace. The hotel offers panoramic views of the city’s skyline and a breathtaking view of the Bay Bridge and is just steps away from attractions including the San Francisco Museum of Modern Art, Yerba Buena Gardens, and the waterfront. W San Francisco is a leader of sustainable initiatives and is currently one of only four LEED Platinum-certified hotels in the United States. For more information, please visit http://www.wsanfrancisco.com/.