Late this summer, Roscoe Beer Co. announced new partnerships with large retailers ShopRite, and Western Beef in New York City. Now, the flagship brew is sold at more than 50 retailers, bars, and restaurants throughout the state of New York. The company’s grassroots efforts tie in with their mission to partner with as many local businesses to continue to bolster the regional economy and the everyday person.
“We have spent a lot of time over the last two months creating a sales team to help us spread the word,” said Tera Luty, Director of Operations for Roscoe Beer Co. “We have been really fortunate to have folks come to us and want to work with us to continue to grow not only the Roscoe Beer Co. beer brand, but also cultivate support for our community. We truly are ‘Trout Town Proud.’”
Currently, Trout Town American Amber Ale is sold at multiple locations in Andes, Barryville, Bethel, Callicoon, Livingston Manor, Long Beach, Monticello, Montgomery and Oneonta. The beer is also sold at a number of other locations throughout New York including Restaurant 1906, Liberty Beer, West Hempstead Beer, T&L Beer & Soda, Dancing Cat Saloon and more.
“We aren’t a big beer house, especially not this time of year,” said Bob DeCristofaro, co-owner of 1906 Restaurant. “But we have Trout Town American Amber Ale on the menu for a couple of weeks now and we are really pleased by the way it’s selling. People come in for dinner and are excited about trying the brew because it’s local. We love being able to partner with another local company that serves a high-quality product like ours. It’s a great fit for us.”
