Originally crafted by monks in the 18th century for medicinal purposes, the first amaro recipes were an intricate blend of herbs, roots and spices. Eventually evolving into the perfect after-dinner digestif, the craft behind amari, or herbal liqueurs, call upon a one-of-a-kind combination of ingredients that is nearly impossible to replicate unless privy to the intimate knowledge and skills needed to create the bittersweet spirit. While each unique and distinctive recipe contains its own rich history, there is no greater story than the House of Zwack and the creation and protection of Unicum, the oldest shot in the world.
Unicum, crafted in 1790 by Dr. Jozsef Zwack for the Emperor of Hungary Joseph II, has been a fiercely guarded secret family recipe that has withstood time and many unique challenges:
- During World War II, the Zwack factory was bombed three times causing severe damage to the facilities
- In 1947, Janos Zwack and his son Peter fled Budapest, Hungary with the original recipe leaving a false recipe behind at the factory occupied by the Communists
- Upon arriving in the United States, Janos and Peter hid the four parts of the recipe in four separate safety deposit boxes in New York City banks in order to keep the secret family formula safe
- Returning to Hungary in 1989, the Zwack’s were the first family to regain control of their factory following the war, and they were able to reestablish the original Unicum recipe which had been in hiding for more than 40 years
Today, the official drink of Hungary is now available in select U.S. cities along with two additional offerings, Zwack and Unicum Plum. The House of Zwack portfolio can be enjoyed sipped neat as a digestif or in innovative cocktails as the unusual and bold flavors are great additions to spirit-forward drinks.

HUNGARIAN ORCHARD
MASKED MAN
UNICUM PLUM COBBLER

