SmarteRita, the great tasting, award winning RTD competitor to SkinnyGirl has announced it has hired Brand Action Team as marketing consulting partners, and Beacon Beverages for Sales Management services.
According to Kelly Shuman who developed the brand, “We are thrilled to work with two great organizations in the beverage alcohol arena. Brand Action Team has a proven track record of building new-to-the-world brands in the U.S. market, and Beacon Beverages provides major league sales management skills.”
Dave Stringfellow, President of Beacon Beverages commented that “We think SmarteRita is going to be phenomenally successful. We know the market niche is well defined, but what it’s lacking is a ready-to-serve brand that actually tastes great. As we expand the brand, we’re getting great feedback from distributors that a strong competitor to Skinny Girl fills a market niche.”
