Mexican lifestyle … bottled!
Sensient’s new range of Mexican flavors provides novel soft drink taste experiences
Sensient’s experts collaborated closely with their Mexican colleagues to address the growing consumer interest in ethnic specialties that are as authentic as possible. The new range has been heavily influenced by the local specialty, “Agua Frescas”. These refreshing, everyday drinks, which are available from street vendors and sold in bodegas, restaurants and juice bars, consist of fruit, sugar, water and ice, and are sometimes refined with milk. Each region has its own versions, made using locally available fruit, and became the company’s source of inspiration.
“We recognize that Mexican cuisine is becoming increasingly popular in Europe. And, for today’s consumers, authenticity is more important than ever before. Hence, we have worked on a flavor range that captures the true characteristics of the Mexican palate and lifestyle and brings it to European consumers,” said Stefano Asti, Technical Director at Sensient Flavors Beverage Europe. “We are confident that this new range will enable manufacturers to bring outstanding soft drink products to the shelf that satisfy consumer curiosity and tap into the current trend for innovative and unique taste experiences.”
