RumChata® Freedom Bottle Program Raises $151,245 For Lone Survivor Foundation

CHICAGO – JULY 21, 2015– This year’s RumChata Freedom Bottle program generated $151,245 for Lone Survivor Foundation (LSF). The not-for-profit organization restores, empowers, and renews hope for wounded service members and their families through health, wellness, and therapeutic support. The total raised for LSF from the first two years of the RumChata Foundation’s program is $289,800.
RumChata’s limited-time collection of red, white and blue logoed bottles were on shelves from Memorial Day through the Fourth of July. Each bottle sold benefitted and supported LSF. In conjunction with the program, the the RumChata Foundation donated $5.00 for every post on Twitter and Instagram using the hashtag #RumChata4LSF. The more than 1,800 social media posts doubled last year’s participation. In addition, RumChata’s Massachusetts distributor Horizon Beverage felt so strongly about the program’s mission, it donated $10,000 directly to LSF.




