RED STRIPE UNVEILS ‘SKIP THE WINTER, FLY AWAY FOR SPRING BREAK’ PROGRAM

WHITE PLAINS, NY (October 12, 2017) – Red Stripe, the iconic pale lager from Jamaica, is inviting LDA+ consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off at retail and on-premise in October.

To promote the program, custom designed POS materials, announcing the national sweepstakes, will encourage consumers to enter to win a spring break flyaway trip to Jamaica. Consumers can enter by going to linkto.us/RedStripeVacation and following instructions. In addition to a chance at the grand prize trip to Jamaica, consumers can win one of over 2,000 prizes, including, t-shirts, hats, coolers, and sun shelters, all perfect for a trip to the beach. The grand prize trip to Jamaica, one of the most picturesque destinations in the world, will include flight, hotel, transportation and one authentic Jamaican excursion for a LDA+ winner and guest.  

“Red Stripe is an iconic brand that wholly embodies the spirit of Jamaica and has captivated the hearts and minds of consumers across generations,” noted Andrew Anguin, Marketing Manager, Caribbean Imports for Five Points Trading Company. “We are excited to provide our fans with the chance to flyaway to Jamaica and experience our spirit and culture first hand while offering our retail and on-premise partners a program that will keep their customers engaged and help drive incremental sales of Red Stripe beer, the #1 selling beer in Jamaica.”

About FIVE POINTS TRADING COMPANY

Five Points Trading Company, a HEINEKEN USA company based in White Plains, NY, is the official U.S. importer of a range of HEINEKEN’s emerging global beer brands including Red Stripe, Tiger, Birra Moretti, Affligem Belgian Blonde, Murphy’s Irish Stout, Prestige and Cerveja Sagres. For the latest information on our company and brands, visit us at http://fivepointstradingcompany.com/