ProWine Asia, the region’s leading wines and spirits trade fair returns for its third edition from March 31 – April 3, 2020 at the Singapore Expo, Hall 4. The four-day trade event will feature 300 high-quality exhibitors from 30 countries and regions, including 15 national pavilions and country groups as well as tasting sessions, masterclasses, workshops and seminars. Jointly organized by Messe Düsseldorf Asia and Informa Markets, ProWine Asia will be held concurrently with the FHA-Food & Beverage trade fair. Messe Düsseldorf Asia is the subsidiary of Messe Düsseldorf in Germany, the organizer of the world’s leading wine and spirits trade fair ProWein.
According to the ProWein Business Report 2018, Singapore topped the market with the highest potential for European and North American wine and spirits producers to enter over the next five years. The report surveyed over 2,300 experts in the wine industry across 46 countries and also listed six Southeast Asian countries within the top 10 as emerging sales markets for producers and exporters.
With growing interest and consumption in the region, and against the backdrop of changing millennial preferences and a rising affluent middle class, ProWine Asia, provides a strategic business platform for the sector. “It is essential for us to keep informed about trends, especially as Singapore grows in momentum to becoming the wine hub of the region and gateway to other Southeast Asian markets,” said Ms Beattrice J. Ho, Project Director at Messe Düsseldorf Asia. “With ProWine Asia continuing to grow, backed by strong demand and interest, we are pleased to introduce an industry-tailored program at our 2020 edition — to help producers and retailers discuss market demands and needs and forge new networks.” The organizers expect about 7,500 trade visitors from the key ASEAN markets of Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam.
