Phenomenal Spirits, creator of Ry3 Whiskey and Ron Izalco Rum announces the appointment of Timothy Basham to the newly created position of Vice President of US Sales, effective January 15, 2024. In his new role, Basham, based in Atlanta, GA, will report to Phenomenal Spirits Founder & CEO, Karthik Sudhir. He will be responsible for spearheading a number of initiatives including the company’s commercial, distribution, and sales strategy development, as well as brand marketing and market activations.
Phenomenal Spirits Appoints Timothy Basham as VP of US Sales
Prior to joining Phenomenal Spirits, Basham established his own wholesale distribution business, onboarding and launching more than 400 new brands and building a client base of 1,000+ accounts, including national chains. He has also held a number of Sales Representative positions of increasing responsibility at major distributor houses including Federal Wine & Liquor and Republic National Distributing Company (RNDC). Throughout his career, Basham has built a reputation as a brand builder who provides exceptional customer service and consistently delivers results that exceed expectation.
