Paul Scheer Launches Book at CHAIN Pop-Up in LA with Pernod Ricard USA Brands

On Thursday, May 16th, notable actor and comedian Paul Scheer hosted his official book launch party at CHAIN pop-up in Los Angeles for his new book, “Joyful Recollections of Trauma.”

CHAIN is the World’s First Gourmet ‘Chain Food’ pop-up featuring Chef-driven versions of chain restaurant classics like Friendly’s, Pizza Hut and more with incredible interactive and retro inspired elements throughout the space to engage guests and consumers. Founded by actor BJ Novak, in collaboration with chef Tim Hollingsworth, the immersive dining experience that reimagines familiar chain restaurant favorites is a time capsule of flavors and aesthetics for generations of consumers.

Codigo 1530 tequila, Absolut and Jameson liquor brands were featured at the event celebrating Paul’s new book. The speciality drinks included Paul’s Punch with Codigo 1530 tequila and Foutain-Style Vodka LemonLime which featured Absolut Vodka.

Notable guests in attendance among many actors and comedians included, Paul Scheer, Adam Scott, Jerry O’Connell, Ed Helms, Rob Riggle, June Diane Raphael, Casey Wilson, Roman Royale, Kyle Newman, Rob Huebel, Jason Mantzoukas, Jack McBrayer, Tessa Sanchez GreenField and Michaela McManus.

“It’s a hilarious essay collection about trauma. Yes, really.”—People Magazine

From award-winning actor and comedian Paul Scheer, a candid and hilarious memoir-in-essays on coming to terms with childhood trauma and finding the joy in embracing your authentic self.

Paul Scheer has entertained countless fans and podcast listeners with stories about the odd, wild, and absurd details of his life. Yet these tales have pointed to deeper, more difficult truths that the actor and comedian has kept to himself. Now, he is finally ready to share those truths for the first time—but, of course, with a healthy dose of humor.

Chain

https://eatatchain.com/

Codigo 1530 Tequila

https://codigo1530.com/en-us/

Absolut Vodka

https://www.absolut.com/en-us/

Jameson Irish Whiskey

https://www.jamesonwhiskey.com/en-us/

Photo credit – Startraks/Michael Simon