Yancey’s Fancy traces its American cheese-making roots to 1926, while Pabst has been brewing beer in the US since 1844. Inspired by PBR’s unexpected foray into cheese-making during Prohibition, and Yancey’s notoriety as a House of Flavor, this partnership blends two of America’s great traditions: beer and cheese. The result? A bold, flavorful cheddar that brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge.
“Yancey’s history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try,” said Hunter Cox, Brand Manager of Pabst Blue Ribbon.
“The Yancey’s brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese,” said Yancey’s CEO, Eric Cosnoski. “We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese.”
