NEW YORK CITY’S MULBERRY PROJECT MIXOLOGISTS BRING THEIR BESPOKE MAGIC TO TULUM WITH A POP-UP AT LA ZEBRA
After a day at the beach, a personalized cocktail experience awaits at the Mulberry Project pop-up at Colibri Boutique Hotels’ beachside La Zebra. Featuring the talents and creativity of the team behind Manhattan’s acclaimed Mulberry Project speakeasy and a focus on tequila, mezcal and rum, the pop-up on the sand offers a twist on cocktail culture. Rather than ordering a pre-set cocktail from a list on a printed menu, guests at Mulberry Project select the liquor base that most appeals and “suggest” ingredients based on a chalkboard listing of market-fresh fruit, vegetables, herbs and spices available that day. The third step is pure magic: guests describe the “type” of cocktail they like — refreshing, sweet, spicy, tropical, bitter, dry, smoky, herbal and more. Then it’s up to the mixologists to handcraft the perfect bespoke drink. Feeling like tequila blanco with a little fruit but not too sweet? Perhaps you’ll get a habanero-infused Ancho Reyes version with watermelon, lime, elderflower and cracked black pepper. Or try a smoky mezcal concoction, since you’re in Mexico after all, with local ingredients like Mexican mole bitters. Mulberry Project avails itself of the best local liquors, adding to that fruit, herbs, bitters and other ingredients that will compose a distinctive libation. Savory, sweet, spicy or not, anything is possible.
Mulberry Project is the creation of Jasper Soffer, founder and co-owner of the original speakeasy located in NYC’s Little Italy. “We don’t believe in boredom,” he notes. “We want to surprise you and please you at the same time. We’ll give you a cocktail you’ve probably never had before, something that fits with the magic that is Tulum. In fact, your second cocktail may be something entirely different,” he adds.
The cocktails are also served at La Zebra’s restaurant, under the direction of Chef Eleazar Bonilla.




