New Farmers Market Wine: Expanding Across 10 US States
After success and strong growth in Europe brand owner company The Beverage Group has taken next step and
entered US market this year. Farmers Market can today already be found in 10 states on the east coast and has
won several medals for its quality and label design.
We see a big potential as Organic wines in US are forecasted to grow strongly over the coming year reaching 21 billion USD in value. There is also a younger generation that are predominately label shoppers and hence seeks brands standing out and provide a simple yet strong and understandable message, we believe that this target group is also more engaged in sustainability.
“We are very happy with the very positive reception and support from our distributors since our launch in May and are looking forward to supporting our existing partners as well as expanding our distribution in more states for 2024” – says Jorgen Andersson, Managing Director The Beverage Group International Farmers Market wines are currently distributed from Connecticut and are available in shops across ten states Vermont, New Hampshire, Maine, New York, New Jersey, Delaware, Pennsylvania, Michigan, from January 2024 they will also be available in Illinois and North Carolina.
