Modman is a Branding, Design, and Construction firm based in Los Angeles that is responsible for two of LA’s buzziest new franchises, Kreation Juicery andGo Greek Yogurt. More than simply a design and branding firm, Modman is responsible for brokering franchise licensing deals, scouting the perfect neighborhoods and storefront locations, taking care of city permits and licenses, and pushing these franchises into fruition with unique, consumer-driven campaigns for its clients.
With only one store currently opened, Go Greek Yogurt has quickly become a favorite stop for Beverly Hills locals and the demand has sped the opening of new locations into overdrive. Capitalizing on the latest trend in the delicious health food craze with a beautiful and unique storefront and interior that appeals to tourists, neighborhood residents, and everyone in between, Modman is responsible for fighting for the strict and complicated permits required by the city of Beverly Hills when taking on projects that require reconstructing a building’s foundation. As the first and only walk-in and carry-out Greek yogurt shop in the U.S., Go Greek also can boast that it is the only Greek yogurt on the market that is actually imported from Greece. Plans are to expand to Brentwood and Canada and beyond for early 2014, and already the store has gained notoriety, appearing in Los Angeles Business Journal, Beverly Hills Courier, and as a “favorite spot” of actress Sofia Vergara’s in Life & Style.
Kreation Juicery’s memorable look is found in each of its seven locations, but each store has unique design elements to make them all their own, including a full-on Kreation restaurant in Venice Beach’s trendy Abbott Kinney neighborhood as a sit-down or takeout lunch spot, as well as the addition of the first ever 24-hour fresh-pressed juice vending machine complementing the Beverly Hills Kreation storefront. The “live” bar where customers can handpick the fruits and vegetables they want in their juices is one of the highlights, along with the unique design, sustainable wood, and the fresh-pressed, local, and organic ingredients that strike a chord with today’s health-conscious consumers. Attention to detail, right down to the logos and menus, help to make the store “franchise-able” through recreating them efficiently and economically.
