LIQS, the creators of the popular ready-to-drink, premium cocktail shots, are launching an innovative new line of lower proof wine-based shots this month. Specifically aimed at retailers and venues that are unable to sell spirits, sales for the new, American-made product will be focused on big-box retailers, grocery chains, club stores and convenience stores, as well as On-premise accounts that only hold a beer & wine license.
“We launched LIQS spirit-based shots four years ago and have experienced exponential growth. As we worked with our national sales teams, it became apparent that there was a huge opportunity we were missing – especially at the grocery level,” said Michael Glickman, founder LIQS.
“There are thousands of accounts that are unable to sell our spirits-based line due to license restrictions, so the natural next step was to feed this demand by creating an entirely new line of shots that can disrupt the portable wine category the same way our first line did. And for the first time ever, those stores will be able to sell a premixed cocktail shot, filling a category void”, he added.
