ATLANTA, GA (April 28, 2022) — Lemon Perfect, a fast-rising hydrating lemon water brand in the enhanced water category, announced today the closing of a $31 million Series A from an influential network of investors across food and beverage, media, music, sports, and entertainment headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter.
Lemon Perfect Founder and CEO Yanni Hufnagel says the company will use the funding to help scale the brand to over 40,000 points of distribution by the end of 2022. “Lemon Perfect is quickly taking significant market share from the leading brands in the enhanced water category by offering a better-for-you, better-tasting product that’s resonating broadly with the American consumer,” Hufnagel said. “We are honored and humbled that Beyoncé has become a part of the Lemon Perfect family. She is a worldwide icon whose talent, character, and positivity are unsurpassed. Her investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.”
“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” said Knowles-Carter. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”
