Labor Day with a Bear in a Bikini and Mike's Hard Lemonade

Always different, Mike’s Hard Lemonade Co. announced today the launch of their “Labor Day with a Bear in a Bikini” sweepstakes encouraging a little less work and a little more play this summer. Yellow bikinis on bears are the antithesis of working on Labor Day, so the mike’s sweepstakes winner will have the chance to have a real summer Friday and celebrate unconventionally. The winner of the “Labor Day with a Bear in a Bikini” sweepstakes will let loose in South Beach with their very own 24-hour bear serving as butler, confidante and “wing woman” to ensure a labor-free good time.

Escorted by the mike’s bear in a bikini, the sweepstakes winner and a guest will experience an all-expenses paid ultimate weekend of fun in Miami this Labor Day. From a cabana on the beach to VIP transportation to their favorite spot in town, the bear can make it happen. Always eager to don her yellow bikini to the beach, the mike’s bear is not a fan of spending summer Fridays in the office and can be found expressing her frustrations at www.bearinabikini.com.

“Americans work hard and deserve time off – especially in the summer. We’ve made it our mission to help consumers end their summer differently in a way that only mike’s can,” says Andy Horrow, Chief Marketing Officer, Mike’s Hard Lemonade Co. “And yes, our sweepstakes winner gets to be waited on hand and foot by a bear in a bikini.”

In the heat of all the excitement, mike’s brings the cool with its line of refreshing malt beverages with flavors like lemonade, classic margarita, black cherry, which are now available in beach-ready 12oz. cans. To officially enter the “Labor Day with a Bear in a Bikini” sweepstakes, visit www.bearinabikini.com from July 25 through August 11. The winner will be chosen at random and announced mid-August.

No purchase necessary. To enter, must be 21 years of age or older and a legal resident of The United States (including the District of Columbia) except California. Entry period for the sweepstakes begins at 9:00:01 a.m. Eastern Standard Time (EST) on July 25, 2012 and ends at 11:59:59 p.m. EST on August 11, 2012. Void where prohibited.

 About Mike’s Hard Lemonade Co.

Chicago-based Mike’s Hard Lemonade Co. defined the $1.7 billion dollar flavored malt beverage category with the introduction of its ground breaking mike’s hard lemonade® in 1999.  Mike’s core product line is comprised of premium malt beverages including mike’s hard lemonade®, mike’s HARDER lemonade®, mike’s HARDER PUNCH®, mike’s classic margarita™ and mike’s® ON THE ROCKS.  For more information, visit www.mikeshard.com.