Josh Cellars Breaks into the Booming Barrel-Aged Wine Segment, Launching a New Bourbon Barrel Aged Cabernet Sauvignon in Their Reserve Portfolio

This summer, Josh Cellars newly released a Reserve Bourbon Barrel Aged Cabernet Sauvignon. The brand’s winemaker, Wayne Donaldson, ages Cabernet Sauvignon in fresh Redemption bourbon barrels for two months, which imparts notes of cedar, caramel and a touch of bourbon. This blends harmoniously with flavors of ripe plum, cranberry and hints of barbecued meats. The nose is rich and complex with notes of baked black fruit, dark chocolate, vanilla, coffee and sweet toffee.

Josh Unveils Bourbon Barrel-Aged Cabernet

Josh Cellars Reserve’s Bourbon Barrel Aged Cabernet Sauvignon is a stunning deep cherry red and pairs beautifully with grilled meats during summer, particularly steak, lamb and pork ribs.

The Josh Cellars brand was founded in 2007 by vintner Joseph Carr as a tribute to his dad, Josh. It is currently the #1 premium (+$10) wine brand in America and is projected to be a four million case brand by the end of 2020.

Consumer demand for bourbon barrel aged wine is growing +51% and accounts for nearly $96MM in sales nationally. If bourbon barrel aged wine were a varietal, it would be the sixth largest contributor to dollar growth, outpacing Rosé. Josh Cellars has the #1 selling Cabernet Sauvignon in America, made from grapes sourced from premium California vineyards. By launching the Reserve Bourbon Barrel Aged Cabernet Sauvignon, Josh is offering customers a unique twist on their classic varietal.

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Josh Cellars Reserve’s Bourbon Barrel Cabernet Sauvignon is currently available in stores across the U.S. and can be ordered online through Drizly, Instacart and Minibar.