As a follow-up to the launch of Taffer’s Mixologist premium craft drink mixes this summer, renowned hospitality, nightclub and bar expert Jon Taffer has now added a new line of hard seltzers to the Taffer’s brand called Taffer’s Mixologist Sparkling Craft Cocktails. The line of beverages will be available in seven elevated flavor profiles inspired by the popular flavors in modern mixology, including Cucumber Jalapeño, Pineapple Coconut, Strawberry Basil, Cherry Lime, California Lime, Grapefruit Moon, and Taffer’s Original (Elderflower). Each flavor has only 100 calories per 12 fluid ounce can, zero grams of added sugar, three grams of carbs, and 5% alc/vol. Taffer’s Mixologist Sparkling Craft Cocktails will initially rollout with flavors Cucumber Jalapeño, Pineapple Coconut and Strawberry Basil this month in retail stores in California, Florida, Nevada and Texas. The additional four flavors will be available in stores soon. SRP is $7.00 for a single flavor four-pack.
According to a 2019 Nielsen survey, there was a 193% spike in sales year-over-year for hard seltzers, citing that consumers said the convenience and health appeal attracted them to the drink. Capitalizing on this trend, Taffer worked again alongside Taffer’s Mixologist co-founders, Sean Kane (co-CEO), Jay McGraw (co-CEO) and Jennifer Pullen (CFO & COO) of Launched.LA, to deliver a high-quality sparkling craft cocktail beverage low in calories, low in carbs, and made with the finest quality ingredients, that is natural and not too sweet.
“We knew from the start we wanted to make a line of hard seltzers, but we also wanted them to be a more premium and flavorful beverage experience,” said Taffer. “We tested many different flavor profiles, looking to find the right combinations that are both great-tasting, and also low in calories and carbs for our savvy health-conscious consumers.”
