How does a 100-year-old food brand that is synonymous with olives enter its next 100 years? If it’s Lindsay Olives, it brings its mass-market magic to a completely new and different category – almond butter. In what some may consider a bold move for such an established brand, Lindsay Olives proudly introduces Lindsay Almond Butter – and this growing nut butter category will never be the same.
Ideal for moms and dads seeking an affordable, healthier, tasty snack or food staple that can rival the PBJ their kids crave, Lindsay Almond Butter blends a deliciously sweet and nutty taste with the smooth spreadability one expects from their favorite mass market peanut butter but hasn’t seen from other almond butter offerings. Rather than adding cane sugar or partially hydrogenated oils, both of which are likely to be found in mass market Peanut Butter, Lindsay uses a touch of honey for a hint of sweetness and sustainable palm oil to create its winning taste and peanut butter-like consistency. And with its proprietary recipe and methodology, Lindsay Almond Butter won’t separate and dry out at the bottom of the jar like other almond butter brands.
Available in three SKUs, Classic Creamy, Crunchy, and Honey Cinnamon, Lindsay Almond Butter retails for $8 per 12 oz. jar – effectively bringing almond butter into peanut butter price territory. For families seeking a healthier snack, without the higher cost of most other almond butter, Lindsay’s offering may very well change the face of almond butter category.
