What are the strengths and weaknesses of wine tourism in the United States? In June, a new journey to investigate the American hospitality model begins.
Exploring Wine Tourism: International Wine Tour 2023 in the United States
Over the past three years, Wine Meridian has traveled tens of thousands of kilometers to learn more about wine tourism initiatives in South Africa, Europe, and Italy. In the course of our travels, we have collected stories and shared incredible wine tourism experiences that have shown us how diverse the wine tourism scene can be throughout the world. This year, we’re preparing to pack up and travel to a location that will undoubtedly inspire just as many emotions: the United States of America.
On June 11th, 2023, we will land in San Francisco and begin our coast-to-coast trip across the country. The mysteries of American wine tourism will be revealed as we travel through 20 States in an RV and stop at 100 wineries, from the renowned ones in the Napa Valley to the lesser-known ones in Oklahoma. Sometimes we will introduce ourselves as Wine Meridian when we walk through their gates, while other times we will visit their cellars anonymously.
