INDIA’S NV GROUP INTRODUCES SMOKE LAB CLASSIC VODKA IN 1L and 1.75L FORMATS

India’s NV Group and SMOKE LAB Vodka, an industry-recognized, Rising Star Growth Brand in 2023 and 2024, are thrilled to announce the debut of SMOKE LAB Classic Vodka in two new formats – 1L and 1.75L. The new 1L size has been developed specifically for on-premise establishments – restaurants, bars, and nightclubs – to build premium well partnerships and permanent drink menu features. The 1.75L size will help increase the brand’s shelf presence in retail establishments.

SMOKE LAB Founder & CEO, Varun Jain commented, “We are excited to answer the call of on-premise operators, our distributors and retail establishments across the country with the debut of our new sizes. Our goal is always to listen to and partner with our customers to support the growth of their business which, in turn, will positively impact our success as well. Consumers are the ultimate spokespeople for the SMOKE LAB Vodka. We are confident the 1.0L and 1.75L will help expand our reach and introduce SMOKE LAB and the exceptional flavors of India to new consumers across the US.”

SMOKE LAB VODKA is India’s first, and most awarded premium Vodka, inspired and guided by SMOKE LAB Founder, Varun Jain. It is manufactured one batch at a time, at a state-of-the-art distillery and crafted with locally sourced superior-quality Basmati rice, a crop indigenous to the brand’s native country, and pure Himalayan spring water.

SMOKE LAB was named 2023 and 2024 RISING STAR GROWTH BRAND by the Beverage Information Group (BIG). Each year, BIG identifies the fastest growing spirits brands throughout the US.

SMOKE LAB Classic Vodka 1.75L retails for a suggested price of $29.99. All SMOKE LAB Vodka’s have a zero-carbon footprint and are vegan, gluten-free and kosher. To learn more, visit smokelabofficial.com/cocktails and stay connected with SMOKE LAB VODKA at:

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