Farmer Boys®, the Southern California-based fast casual concept known for its award-winning burgers and exceptional service, will celebrate its 40th anniversary on Wednesday Aug. 25, 2021 with a special one-day deal for guests. On Aug. 25, guests can buy a Big Cheese® burger and score a second Big Cheese for $0.40 – matching the price of a Big Cheese in 1981 when the company first opened. This special deal is valid at participating locations, while supplies last.
Both Riverside, CA Board of Supervisors and Clark County, NV Board of Commissioners will be helping to commemorate the milestone anniversary of Farmer Boys with proclamations in both counties and by officially declaring August 25th “National Farmer Boys Day.”
“It all started with 5 brothers and one location in Perris, CA in 1981, but with the help of our outstanding team members, franchise family, and the support of the communities we serve, Farmer Boys has since grown to more than 100 locations across California, Nevada and Arizona. As a brand and a family, we couldn’t be prouder to celebrate this milestone,” said Larry Rusinko, vice president and chief marketing officer of Farmer Boys. “To be acknowledged by Riverside and Clark Counties, and officially have a “Farmer Boys Day” is a huge achievement! Much of our success has stemmed from staying true to our core tenets and mission of delivering farm fresh fare for the past 40 years, and we look forward to continuing that mission for years to come.”




