Nichols Farms takes great pride in being a third generation farming and processing operation with over 60 years in California’s San Joaquin Valley. Committed to producing the world’s finest pistachios and almonds, Nichols is creating new growth opportunities for the business with the announcement and promotion of Nick Rush as the new Director of Sales.

A key contributor within the Nichols Farms family, Rush not only has grown Nichols over the past four years as National Account Manager but shares the brand’s passion, dedication and respect for quality. In his new role, Rush will be charged with overseeing strategic sales, growth and expenses as well as driving a national sales team and reporting in to the Chief Sales & Marketing Officer, Tristan Simpson. Prior to joining Nichols Farms, Rush was with Borges USA-Star Fine Foods. He holds a BS in Accounting from Fresno State University.
“With a passion for delivering excellence, I couldn’t be happier to have Nick as a leader within our team,” says CMO Tristan Simpson. “His continued success and drive will not only add to our commitment of high quality products and high quality people, but solidify our brand’s long term success in the global marketplace.”




