El Cristiano, the ultra premium tequila brand, launched a mixology workshop series with The Waldorf in Beverly Hills, CA which kicked off in February 2024. Six classes will take place over six months, with featured bartenders from notable Los Angeles venues and events, such as Soho Holloway House, and mixologist David Brackett, and curated by the El Cristiano team. Founder Karan Khanna kicked off the first class, speaking to the guests about the Purity, Passion and Purpose messaging of the brand.
Hosted by El Cristiano, guests – ranging between hospitality representatives, bartenders, influencers, press, VIPs and venue partners, are indulged to experience a spectacular night with the tequila to really understand their cocktails and taste. The evening includes experimenting with three cocktails and learning expert tips from the skilled mixologist, and tasting each of the four varieties the brand offers. The cocktails are paired with gourmet hors d’oeuvres created by the Chef of the hotel, to perfectly complement the mixology courses.
El Cristiano, a brand as noted above that prides itself on its platform of Purity, Passion and Purpose, promotes itself as the world’s most delicious additive-free ultra premium tequila, made by third generation master tequila makers with the finest Jalisco Highlands aged Blue Weber Agave. El Cristiano is dedicated to producing the purist tequila with no additives – (85% of tequila today has sugars and thickeners added) – with a high focus on harvesting only mature agave aged at least five years and certain sizing through sustainable agriculture practices. By establishing this process, they have eliminated the need for additives which would change the true essence of 100% Highlands Blue Weber Agave. El Cristiano first launched in May 2022, and began to roll out into Colorado in January 2023. The Waldorf has become a major partner for the brand, featured on both the rooftop and in their main level restaurant. The restaurant’s Sway Room was the perfect backdrop to serve as their workshop partner.
