PepsiCo’s Billion-Dollar Brand Growth
The growth of Diet Mountain Dew, Brisk and Starbucks RTD beverages continues PepsiCo’s successful efforts to build many of the world’s most loved food and beverage brands. With just a rip, twist, flip or tear, consumers in over 200 countries around the world are refreshed, rejuvenated and restored by PepsiCo products every day.
The company has doubled the size of its billion-dollar brand portfolio since 2000, adding five new billion-dollar brands in the past five years. PepsiCo has manufactured and distributed Brisk and Starbucks RTD beverages through successful joint venture partnerships with Unilever and Starbucks, respectively, since the early 1990s.
“PepsiCo is a global food and beverage company with products that are loved and consumed around the world more than a billion times a day,” said PepsiCo Chairman and Chief Executive Officer, Indra K. Nooyi. “Our ability to accelerate the growth of our billion-dollar brand portfolio with Diet Mountain Dew, Brisk and Starbucks reflects the success of our product marketing and innovation initiatives, the strength of our joint venture partnerships and the power of our distribution systems. It’s a proud achievement shared by the entire PepsiCo family, and we remain laser focused on continuing to strengthen and grow our entire global brand portfolio.”
