Calypso, the originator of the flavored lemonade category, today reported 40% percent growth during the first half of 2020. The company attributes this incredible increase to activating a powerful brand and strong core flavored lemonade portfolio along with a focus on innovation, particularly the launch of Calypso Light. These numbers come on the heels of a record 2019 for Calypso, which saw more than 30% growth and category leading sales velocity in its core line of flavored lemonades.
Flavorful Drinks: Zero Sugar, Low Calorie
“Our strong first and second quarter growth is a true testament to a vibrant brand and great tasting product that’s resonating immensely with consumers and supported by our focus on marketing, innovation, and sales execution. We recently achieved a significant milestone and Calypso is now the second largest player in the shelf stable lemonade category, surpassing Lipton Brisk in the latest four and 13-week IRI data,” said David Klavsons, chief executive officer of King Juice Company, Inc., the owner of the Calypso brand. “In terms of innovation, we took time to develop and expand our core line-up of lemonades with the launch of Calypso Light in response to the demand from consumers interested in a zero sugar, five calorie lemonade that tastes great. Lights are now being sold in more than 7,000 outlets nationally with distribution building daily and repeat rates exceeding expectations.”
The Light line, the brand’s first no sugar, low-calorie offering, was a strategic launch to expand and attract new customers. Calypso Light has enabled the brand to target new demographics and incremental consumers — namely those who are sugar and calorie conscious. These lemonades allow more people to enjoy the delicious flavors Calypso is known for, regardless of their diets or health needs. Each beverage in the mouthwatering line is bursting with flavor and contains zero grams of sugar and only five calories per 16 fl. oz. bottle. Calypso Light is available in four fan-favorite flavors: Ocean Blue Lemonade, Strawberry Lemonade, Original Lemonade, and Southern Peach Lemonade.
