Brockmans Gin Creates the Perfect Serve
Brockmans Gin, a super-premium, new-style gin, is gearing up for spring with its on-premise Perfect Serve program. Taking a modern twist on the classic, Brockmans will promote the Perfect Serve Gin & Tonic, which includes quality-bottled tonic, blueberries and pink grapefruit zest to enhance the unique citrus, berry and coriander notes in Brockmans Gin.
“The way in which a cocktail is crafted and served impacts the consumers’ overall drink experience, it is a question of attention to the fine detail,” explains Bob Fowkes Marketing Director and Co-Founder of Brockmans Gin. “In other parts of the world, such as Spain, creating a Gin & Tonic has become an art form and as a result, the somewhat neglected G&T has been revisited and elevated to become an elegant and stylish drink experience. We want to emulate this trend in the U.S. market and provide consumers with a refreshed and exciting Gin & Tonic that complements and enhances the unique botanicals in Brockmans Gin.”
Brockmans’ Market Managers will work closely with local on-premise accounts to implement the Perfect Serve program. Branded Brockmans balloon glasses and bar spoons will be available to ensure consumers experience the G&T as it is meant to be enjoyed. Market Managers will also work to secure Perfect Serve menu placements to increase consumer awareness on the program and increase trial.
